Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Consumer Affairs: Breakfast cereals just a lot of puff

Friday 09 January 1998 01:02 GMT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Breakfast cereal makers have been accused of misleading consumers and wasting resources after a survey revealed packets containing up to 60 per cent air. Only eight out of 113 packets of well-known cereals scrutinised by trading standards officers were more than three-quarters full. Eight cereals did not even come up to the halfway mark.

In the survey, conducted by Staffordshire Trading Standards Department, Sainsbury's Maple & Pecan Crisp cereal came bottom, with only 40 per cent of the box full. High-scoring packets included Morrisons Frosted Flakes , 84 per cent full, and Kellogg's Frosties at 83 per cent full.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in