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What 12 famous brands' terrible websites looked like when they launched in the 1990s

Will Heilpern
Friday 15 April 2016 18:18 BST
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In the mid-to-late 1990s, people started expecting their favourite brands to have websites.

Unfortunately, most of the resulting efforts were pretty terrible. There was no winning model to follow, so designers were left stabbing in the dark.

We used the Wayback Machine, which archives old websites, to dig up the some of the most basic sites brands like Coca-Cola and McDonald's had when they first launched in the mid-90s.


Mercedes-Benz: January 24, 1997

(Wayback Machine)

Mercedes-Benz: Now

(Mercedes Benz)

McDonalds: November 10, 1996

McDonalds: Now


Pepsi: December 19, 1996

Pepsi: Now


Google: November 11, 1998

Google: Now


Apple: December 11, 1998

Apple: Now


Ferrari: April 17, 1997

Ferrari: Now


Coca-Cola: Jan. 15, 1998

Coca-Cola: Now


Amazon: August 16, 1995

Amazon: Now


Burger King: December 26, 1996

Burger King: Now


Gap: December 16, 1996

Gap: Now


Ebay: January 16, 1999

Ebay: Now


Domino's Pizza: December 19, 1996

Domino's Pizza: Now

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