Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Westinghouse TV alliance strengthens CBS's hand

Michael Marray
Thursday 14 July 1994 23:02 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

NEW YORK - Two days after the collapse of its merger talks with QVC Network, CBS yesterday announced a long term strategic alliance with the television station subsidiary of Westinghouse Electric Corporation, in a move that will give CBS more affiliated stations and strengthen its programming capabilities, writes Michael Marray.

Earlier this year CBS lost a group of affiliate stations which defected to Rupert Murdoch's Fox network, an event that contributed to uncertainty over the future of CBS.

It was known to be talking to Westinghouse, but the timing of yesterday's signing was seen as a boost for CBS in a week when many analysts and investors were questioning its future.

It is still seen as a takeover target, and speculative buying helped to push up its share price yesterday, with rumour suggesting several possible bidders, including Walt Disney.

Yesterday's deal between CBS and Group W, the television station division of Westinghouse, involves a 10-year affiliation agreement with CBS for Group W's leading market stations.

The two companies are also planning a joint venture to acquire more stations, and will merge their advertising sales operations.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in