Sainsbury on the attack
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.J SAINSBURY is planning to launch a new branded cola to challenge Coca- Cola and Pepsi. It may also repackage its ragbag of own-label petfoods under a strong single sub-brand in a threat to Mars-owned Pedigree Petfoods and Dalgety.
Sainsbury is targeting product categories that until now have been the preserve of proprietary manufacturers. Such superbrands have been least damaged by the rise of own labels. Sainsbury has been encouraged by the success of Novon, its detergent sub- brand, which in 18 months has poached market share from Unilever and Procter & Gamble.
Top brands threat, page 9
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments