Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Rover revs up for two-seater success with new MG

Russell Hotten
Tuesday 07 March 1995 00:02 GMT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Rover Group returns to the sports car market today with the revival of its famous MG marque, in a move aimed at repeating the success of Japanese manufacturers of low-cost, two-seater models.

After four years' development and £30m of investment, the long-awaited MGF makes its public debut at the Geneva Motor Show.

Although on the drawing board long before Rover was bought by BMW last year, the project has the full backing of the German car maker, which wants to establish the loss-making UK company as a more exclusive brand.

Rover, whose recent sales success and cost cutting has won it plaudits from industry rivals, cannot afford failure in what is regarded as a high- risk venture.

BMW's strategy for Rover is to reduce its dependency on the UK market. BMW is particularly keen that the MG, one of the world's biggest selling sports cars until the factory closed in 1980, is a success in America. Another target is Japan, home of MG's rivals Mazda and Toyota. Output of the MGF is put at 20,000 to 40,000 vehicles, with more than 25 per cent intended for export in the first year. John Towers, Rover's chief executive, said: "There has been enormous anticipation of the arrival of the new MG, and we are confident that in every respect it will match the most optimistic expectations."

The MGF goes on sale in the UK this summer with a price tag of £16,000 to £18,500. But this makes it more expensive than the cheapest Mazda MX- 5, which retails at about £14,500.

The MGF is being produced as a joint venture with Mayflower, the quoted Midlands engineer whose Motor Panels subsidiary is producing the car bodies. The 130mph car is fitted with a 1.8-litre version of Rover's K-Series engine, which sits just ahead of the rear wheels. It will be built at the company's Longbridge Plant in Birmingham. It will be capable of doing 0-100mph in under eight seconds, and will be sold through 130 specialist dealers in the UK and abroad.

Also at the motor show, another revitalised car company is preparing to take a gamble. Rolls-Royce Motors, the Vickers subsidiary, unveils one of its most expensive models, a £215,000 convertible version of its Bentley Continental R.

Analysts are anticipating a surge in Vickers' profits if, as forecast, the model achieves sales of more than 100 this year. Last week Vickers announced that Rolls-Royce doubled 1994 profits to £21m.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in