People and Business: New letterhead?

Wednesday 17 February 1999 00:02 GMT

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IS THE venerable SG Warburg name to return? The suggestion doing the rounds of the trading floors at Warburg Dillon Read in the City's Broadgate is that the firm should make a bid for the newly created SG Paribas - thus returning the Swiss-owned investment bank to its original name of SG Warburg.

The bank was named after its founder Sigmund Warburg, a German refugee who built the bank into a global force in the 1950s and '60s. In the 1990s it was gobbled up by SBC to become SBC Warburg. The merger with Dillon Read in the US followed to create SBC Warburg Dillon Read. Then the merger last year with UBS created Warburg Dillon Read. Whatever happens, this must cost a fortune in new stationery.

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