Peppa Pig owner Entertainment One announces 117 new episodes

In China, Peppa Pig has now generated more than 24.5 billion views on multiple streaming or subscription-based on-demand platforms since the brand was launched two years ago

Peppa Pig merchandise has recently entered new markets across the Nordic region (The Official Peppa/YouTube Screengrab)

The company that owns the Peppa Pig brand has announced that it is producing 117 new episodes for the popular children’s cartoon.

The new series will air from spring 2019 and take the total number of Peppa Pig episodes to 381.

Entertainment One said that it had also signed a number of new licensing partners to support the new episodes.

DTC, a toy partner in Brazil, has launched a new line of toys which will be launched in August this year. The company said that in Russia, licensing “has accelerated at a significant pace” and the licensing programme now has 40 partners signed across the toy, games and confectionery categories.

Peppa Pig merchandise has also recently entered new markets across the Nordic region, Entertainment One said.

The group said that Peppa Pig is one of the leading preschool properties in the UK, Australia, the US, Spain, Italy, France, Latin America and South East Asia.

In China, Peppa Pig has generated more than 24.5 billion views on multiple streaming or subscription-based on-demand platforms since the brand was launched two years ago.

"With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long term success of this global preschool phenomenon," Entertainment One chief executive Darren Throop said.