How makers or corporate jets are changing the aircraft market

The market is being flooded, which is spurring a three-year drop in prices of used planes

Nosedive: optimism from the election of Trump, a corporate jet maven, has gone (AP)

Corporate jets are flooding the market, spurring deep discounts for new aircraft and fuelling a three-year slide in prices of used planes.

Most major manufacturers, including Gulfstream and Bombardier – which is also contending with rising hurdles in its commercial jet business – have pared production somewhat in the last couple of years as demand for private jets has sagged. But that hasn’t been enough to halt declines in aircraft values, say consultants, brokers and analysts in the £13.7bn industry.

Gone is the optimism stoked by the election of President Donald Trump, a corporate jet maven with his own Boeing 757, along with hopes for speedy tax cuts that would bolster plane purchases. Instead, the news has been full of setbacks. The then US health secretary Tom Price resigned, under fire for his frequent use of private planes at taxpayers’ expense. General Electric is selling off its corporate fleet to cut costs.

“The Trump bump is over,” said Janine Iannarelli, a Houston-based plane broker. The jet glut is one reason pre-owned prices were down 16 per cent in August from a year earlier. With bargains aplenty on machines with few flight hours, manufacturers are cutting deals to entice buyers to purchase new planes. Meanwhile, they keep churning out aircraft and introducing new models. “It’s a question of who wants to blink first,” said Rolland Vincent, a consultant who put together the JetNet iQ industry forecast. “Nobody – because whoever blinks loses share.”

A rise in demand for new company planes, which would help stabilise the market, isn’t on the cards. Corporate plane-buying plans have hit a 17-year low, according to an annual survey by Honeywell International of more than 1,500 flight departments. Companies expect to replace or add planes equivalent to 19 per cent of their fleets, on average, over the next five years – down from 27 per cent in last year’s survey.

The steep discounts on new aircraft are galling to customers who paid closer to a full price, said Barry Justice, founder and chief executive officer of Corporate Aviation Analysis and Planning Inc. General Dynamics’ Gulfstream unit slashed as much as 35 per cent off the price of its G450, which is being phased out as the new G500 aircraft nears arrival, Mr Vincent said. The G450 had a list price of about £32m, according to the Business and Commercial Aviation guide.

Bombardier has offered discounts of as much as £5.3m on the Challenger 350’s list price of about £19.8m, as it fends off competitors entering the super-midsize space, he said. The weakness across the industry in private jet sales is adding to the pressure on Bombardier, which is also struggling to sell its C Series commercial planes. The US Government slapped import duties of about 300 per cent on the single-aisle jetliner in the last two weeks after a complaint by Boeing.

For corporate aircraft, the global market has not fully recovered from the last US recession, when plunging demand popped a bubble that had flooded the industry with more than 1,000 new jet deliveries in both 2007 and 2008. A nascent recovery in 2013 and 2014 fell apart after the price of oil and other commodities collapsed, drying up sales in emerging markets such as Russia and Brazil.

Deliveries of new private jets are forecast to drop to 630 this year, from 657 last year and 689 in 2015, according to JPMorgan Chase. The number is forecast to rebound slightly to 640 next year.

The more conservative pace has done little to relieve the glut, creating a buyer’s market for used aircraft. A five-year-old jet sold in 2016 was worth only 56 per cent of its original list price, on average. That’s down from 64 per cent in 2012, according to a report by Jetcraft, a plane broker that expects to close more than 80 deals this year. The value retention was as high as 91 per cent in 2008.

Prices for used aircraft right now are “insane” said Justice. Some companies and wealthy individuals are buying pre-owned aircraft for the first time because the bargains are too good to pass up, he said. “There’s a vast overproduction of large cabin airplanes and there are only so many people in the world who are going to step up and pay $60m-plus,” he said. “What happens is, people are going to that pre-owned market.”

More new aircraft are on the way. Next year Bombardier will begin selling the Global 7000, which will compete with the Gulfstream G650ER as the largest and longest-range business jet. Textron’s Cessna unit is close to beginning deliveries on a super-midsize plane called the Longitude and is designing its largest-ever aircraft, the Hemisphere.

Cessna, which helps customers sell their used aircraft when purchasing a new one, is able to move those planes more quickly than before, said Rob Scholl, chief of sales and marketing with Textron Aviation. For new aircraft, Cessna is focused on “getting some price back into our products”, said Scholl. “We’re seeing a change in the marketplace,’’ he said. “The activity is really, really strong and I’m positive on where it’s going.’’

Gulfstream will begin selling the G500 early next year and the G600 later in 2018, both of which are large cabin aircraft. Smaller aircraft are feeling the pressure as well. Swiss plane-maker Pilatus Aircraft Ltd is set to begin sales of its first business jet, the PC-24, building on the success of its single-engine turboprop. HondaJet began deliveries at the end of 2015, the first-ever business jet for the Japanese car-maker.

Those new models should help boost new aircraft sales because they will offer better performance and newer technology than the pre-owned models, which compete for buyers mostly on price, said Ben Driggs, Honeywell Aerospace’s president for the Americas. “We are projecting growth in 2018 and growth in 2019 and beyond” for new aircraft deliveries, Driggs said.

Bombardier pulled back production rates in 2015 after its inventory of new jets began to pile up. The slower pace helped the Canadian company boost operating margins and support pre-owned prices of its planes, spokeswoman Anna Cristofaro said in an email. Bombardier’s sales from business jets were more than twice its revenue from commercial planes last year.

Gulfstream declined to comment.

“Our actions in 2015 have yielded results, and Bombardier’s young pre-owned Global model aircraft continue to be among the top performers in the large category in terms of value retention and pre-owned inventory levels,” Cristofaro said. That’s a step in the right direction. But the market as a whole will have to wait a little longer for relief.

Bloomberg