Littlewoods plans bank for TV shopping channel
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.LITTLEWOODS is planning to launch a banking operation as part of its TV home shopping channel which will start broadcasting later this year. It is in discussions with several possible joint venture partners to operate a Littlewoods Bank that will be promoted in a financial show to be screened on the channel. It will also target financial services at its database of 3.5 million home shopping customers and the 4 million people who play its football pools every week.
The plans, which will create 1,000 new jobs in Liverpool over five years, are part of a large push by Littlewoods into TV home shopping which it announced yesterday in conjunction with Granada. Littlewoods has already signed a joint venture with Arcadia, the Burton menswear and Top Shop group retailer. This will enable the channel to screen live entertainment shows from Arcadia's stores like the Top Shop branch on Oxford Circus in London to promote fashion clothing.
Littlewoods is also in discussions with a department store group, believed to be Debenhams, over a similar deal. A football programme is planned that will leverage Littlewoods' sponsorship of the FA Cup and its football pools business.
The Littlewoods-Granada TV home shopping joint venture will be structured on a 65:35 basis and will start broadcasting in the autumn. It will operate on digital terrestrial, digital satellite and digital cable systems. Orders will be taken by phone to start with but move to full interactive ordering later.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments