How to succeed with joint ventures

Wednesday 20 December 1995 00:02 GMT

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How to succeed with joint ventures

Financial contributions are less important to the success of joint ventures than other factors, such as market knowledge, technical expertise, reputations and contacts, according to an international survey by accountants and management consultants Coopers & Lybrand. The main reasons for setting up the ventures were strategic, focusing on access to new markets and acquiring new technology and expertise.

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