Mahabis collapse should give other firms pause for thought

Comment: The high-end slipper firm was a successful disruptor, but sometimes it’s best to stick to what you know, writes Chris Blackhurst

Mahabis espoused a lifestyle concept of relaxation - but might be guilty of trying to do too much (Mahabis)

For my birthday, just gone, my eldest son bought me a pair of slippers. I know, I could have taken it as the final proof yet of reaching advanced age, along with a girth that refuses to diminish, growing bunions, and a golf swing that shortens and slows with each passing year.

But these are dead trendy slippers. Mahabis. The brand that keeps popping up every time I go on social media. The cool-looking ones, with the yellow soles that are far removed from the traditional image of slippers as great clumping, velvet or sheepskin embarrassments.

They’re super-smart, putting modern materials together with sleek design. They’re light and comfy, and, whoever conceived them, thoughtfully created. So, there’s a neat elastic bit behind the heel that ensures they’re kept in place.