David Prosser: Vauxhall takes a gamble on England
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Outlook Best of luck to Vauxhall in its new sponsorship deal with the England football team. With GM, Vauxhall's parent, fighting its way back from the abyss of a year or so ago and England keen to put last year's awful World Cup showing behind it, one might see this deal as a double whammy of a brand relaunch.
Sports sponsorship, however, is always a gamble. Nationwide Building Society, England's previous sponsor, was happy to walk away from the deal following the World Cup. Having made an offer for renewal prior to the tournament, which the Football Association turned down in expectation of a triumphant performance in South Africa boosting the value of the contract, Nationwide didn't bother to return to the table.
Spanning Euro 2012 in Poland and the Ukraine as well as the 2014 World Cup in Brazil, Vauxhall's contract has the potential to be more successful – or less so, if the England team again disappoints. The rumour is that Vauxhall is paying £40m for the contract (which will also include the other home nations). It is showing remarkable faith.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments