David Prosser: Tesco's customers prove too clever
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Your support makes all the difference.Outlook It must annoy new Tesco boss Philip Clarke that one of his first acts since succeeding Sir Terry Leahy has had to be reining back a generous price guarantee scheme after a small group of customers spotted a loophole and began to exploit it to make a few quid.
Still, Tesco's Price Check mishap is a timely reminder to businesses that in an internet age, consumers are more collective – and savvy – than ever before. As credit card lenders discovered when thousands of borrowers used their generous interest-free special offers to take them to the cleaners, if you're going to launch a high-profile consumer promotion these days, you had better be sure it is loophole-free.
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