City File: No hard times

Saturday 01 August 1992 23:02 BST
Comments

SHAREHOLDERS in Betterware, the door-to-door seller of household necessities, have good news coming their way.

Betterware has done well out of recession because it provides cheap goods - the average customer spend has risen from pounds 7 to pounds 8. More crucially, recession, and high unemployment mean a greater pool of labour from which to recruit sales agents. Andrew Cohen, chief executive, will tell tomorrow's annual shareholder meeting that the number has risen by 20 per cent to 9,000 since March year end.

Betterware shares have outperformed the FT All-Share index by 500 per cent over the past two years to close on Friday at 310p. As long as the recession persists, Betterware will be in favour. It has yet to prove it can thrive in happier times.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in