Bunhill: 30 media interviews

MORE than 30 media interviews are lined up for Lady the Margaret Thatcher (as she was introduced on CNN the other night) as part of the massive campaign to sell her memoirs in the US. But I hear the BBC is having great difficulty selling its altogether saltier version of Thatcher's reign.

It had hoped to profit from an auction battle between the big three US networks for its four-part series Thatcher: The Downing Street Years, but none has shown any interest.

'With 150 different TV stations in America, you need viewers - and to get those you need a Madonna not a Thatcher,' sighs John Cadwell, the BBC's New York sales manager.

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