Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Spotlight on: Mark Pincus, Founder, Zynga

Stephen Foley
Friday 16 March 2012 01:00 GMT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

The creator of FarmVille?

Mr Pincus's company makes a host of popular games played on Facebook, from FarmVille and CityVille to Words with Friends, so blame him for global procrastination levels hitting a new high.

I kind of want to thank him.

No need. He has got plenty rich. You can't calculate the money lost in business productivity to his creations, but you can calculate the value of his recently floated Zynga shares, and it's about $1.4bn (£900m).

But didn't the flotation go badly?

They fell below the offer price on day one in December, but since then we have learnt just how much money users are spending on digital farm animals and how important Zynga is to Facebook. About 12 per cent of the social network's whole revenue, since you ask.

So he created Zynga in his bedroom, or something?

Actually, no. He is a 46-year-old economics and business graduate and serial founder of companies, so a little out of the mould of recent internet rock stars. Zynga, founded in 2007, was named after his pet bulldog.

What's the latest news?

A footnote to a new share sale prospectus just revealed that Zynga spent $1.2m on security for Mr Pincus and his family last year. That sounds a surprising amount for a start-up founder, until you remember he had to take out a restraining order against a Russian-born blogger and former stripper.

Gosh

Terrifying, actually. Vera Svechina is alleged to have threatened his wife and children and even visited his home in person twice in a week. According to Mr Pincus's legal submission, her blog made a series of unhinged claims, including that Zynga was her family's idea and that Google's co-founders killed her father.

He got the restraining order, then?

Yes, and that shiny new security protection system. Stalkers aren't just the preserve of pop stars and actors these days; the rock stars of Silicon Valley have them too.

Stephen Foley

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in