Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Hot dog! The Wienermobile is back after short-lived name change

Some names are just the wurst

Via AP news wire
Thursday 21 September 2023 20:10 BST
Weinermobile
Weinermobile

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Some names are just the wurst.

Just four months after announcing that the hot dog-shaped Wienermobile was changing its name to the Frankmobile, the one-of-a-kind wiener on wheels is reverting to the original.

Oscar Mayer announced Wednesday on Instagram that the Frankmobile is toast. The Wienermobile rides again.

The name change announced by The Kraft Heinz Company in May was meant to pay homage to the brand's 100% beef franks and their new recipe.

For fans of the original name, the change was, frankly, ridiculous.

“It’s been a franktastic summer!” the Instagram post said. “But like you, we missed this BUNderful icon. Help us welcome back the Wienermobile!”

Oscar Mayer was headquartered in the Wisconsin capital, Madison, for nearly 100 years before it moved to Chicago in 2015. The first Weinermobile was created in 1936, and it has gone through several iterations since then.

Those who drive the Wienermobile around to promotional events are known as Hotdoggers. Perhaps the most famous Hotdogger is former U.S. House Speaker Paul Ryan, who drove the Wienermobile one summer while in college.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in