Airline's warning on dig at English
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.AN AIRLINE was yesterday warned by the Commission for Racial Equality to expect complaints over an advert which urges travellers to "avoid the English". Icelandair is promoting flights from Glasgow to America, via Reykjavik, with an advertising campaign which uses the slogan "Avoid the English and enjoy the hassle-free way to the USA".
Today the CRE warned the company it should expect people to complain about the wording of the newspaper advert, though it does not breach discrimination guidelines. Spokes-man Mick Conboy said: "I can see what they are driving at but I think the way they are pitching it in the present climate would be likely to lead to some complaints. Against the current background it might cause offence to some people."
Sam Knowles, of advertising agency BDP which created the slogan, said: "We are not surprised to have ruffled a few feathers. We are just pointing out the fact that most airlines do not fly direct to America from Glasgow. The copywriter who wrote the slogan is English and we asked the Advertising Standards Agency to look at it and they laughed.
"It is certainly not racist. We want it to be seen as amusing. The CRE is over-reacting."
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments