63% of Christmas shoppers ‘plan to spend as much this year as they did in 2021’
Some 27% of shoppers anticipate spending less money on Christmas this year and 10% plan to spend more this Christmas, NielsenIQ said.
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Nearly two-thirds of Christmas shoppers plan to spend as much this festive season as they did last year, despite cost-of-living pressures on household budgets, a survey has found.
Some 63% of UK households said their budget on food and drink (at home or dining out), gifts and travel will be the same as 2021’s budget, according to consumer and retail information services company NielsenIQ.
Nearly three in 10 (27%) anticipate spending less money on these categories this year and 10% of the shoppers plan to spend more this Christmas.
The expected expenditure this Christmas is equal or less than last year. 27% would like to spend less money on these categories this year and 10% of the shoppers indicate they will increase their budget for Christmas.
More than half (54%) of the 1,000 people surveyed in September indicated that emotional aspects of the Christmas holidays, such as celebrating with family and friends, are very important.
Alwyn Venter, senior commercial business partner at NielsenIQ said: “In our Christmas study, we’ve seen how much emotional value the holiday has for consumers in the UK.
“The majority do not want to give up the usual traditions and spoil themselves and their loved ones with gifts and good food.
“At the same time, the budget for the festive season has remained the same or even decreased for most people.
“Consumers are aware of how important it is, therefore, to make the most of their budget, for example by shopping early and taking advantage of special offers.”
Cheese, bread and chocolate were the top three food categories people are planning to spend on this Christmas, the survey found.
Despite looking for promotions and discounts, many people said they are also looking for premium products, with 37% planning to buy premium cheese, fresh meat and chocolate.