Women are opting for Botox scalp injections to make their blow dries last longer

Women are receiving Botox injections in their scalps so they don't ruin their blow dries by sweating

(Getty Images)

It seems the age-old saying “beauty is pain” still stands true.

According to Us Weekly, there is a new beauty trend that promises to make your blow dry last longer - all it requires are a couple of hundred Botox injections into the scalp.

Dubbed “Blotox,” the procedure works by “preventing communication between the nerve ending and the eccrine gland, which is responsible for sweat,” meaning no sweaty scalp and no ruined blow dry.

In theory, a procedure that allows your blow dry to last longer sounds great - but in order for “blotox” to be effective, “your scalp would need around 200 injections carefully placed under the hair follicles.” And as with all Botox treatments, the results wear off in about six months - so if you wanted to keep your scalp sweat-free indefinitely, you would have to shell out about $700 each time.

On the plus side, the procedure is completely safe when performed by board certified doctors. Despite Botox only being FDA approved to treat crow’s feet, forehead and frown lines, “dermatologists have been using it off-label for years in various surprising places.”

Dermatologist Dr Michelle Henry, who has offered Blotox treatments for about eight years, said she started giving clients Blotox “after many said they were reluctant to hit the gym because they didn’t want to wreck their blowdry.”

According to Henry, “It makes a huge difference for the working woman who wants to be fit but still look great. For patients with curly or kinky hair, their hair will remain straight longer.”

And while 200 needles in your scalp may sound painful, the 20 minute procedure's only side effect is a tingling feeling.

But for those who are afraid of needles or don’t have the money to spend on Blotox, dry shampoo or washing your hair less frequently are good alternatives.