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River Island unveils gender-neutral children's clothes
Style no matter your gender
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“Kids just want to be kids” is the message behind River Island’s new gender-neutral children’s clothing line - and we love it.
The latest fashion brand to jump on the gender-neutral bandwagon, River Island’s decision to create a line of gender-neutral clothing for children is setting the stage for a society where children are allowed to make their own decisions regarding gender and style, stereotypes aside.
The urban-inspired pieces in the collection feature a neutral colour palette of grey, black and white, and include graphic tees and other loungewear staples that will make any kids aged five to 12 look cool.
According to the store, the 12 piece collection was designed to encourage “little adults to make their own style stamp, gender aside.”
Rebecca Perry, the kidswear design manager at River Island, said of the store’s decision to go gender neutral: “Gone are the stereotypes, giving way to a modern, urban take on loungewear in this capsule collection that satisfied both genders.”
The new collection, which features child models looking adorable in the trendy, monochromatic clothes, follows John Lewis.
The department store broke barriers earlier this year when it became the first major retailer to remove boys or girls labels from its range of children’s clothes, instead choosing to feature genderless labels that say either “Boys & Girls” or “Girls & Boys.”
The department store’s decision, which changed labelling on all clothing for newborns to 14 years, including floral dresses and skirts, was widely praised and has seemed to inspire other brands to make the switch.
As more and more fashion brands create gender-neutral clothing lines, the hope is that the impact of gender stereotypes will lesson to the point that they do not exist at all.
And the clothes are absolutely adorable.
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