Millennials will go to extreme lengths for celebrity fame including disowning their family, finds social media report

Doctor, Lawyer or YouTube star?

Sarah Jones
Thursday 26 January 2017 13:26 GMT
Comments
Millennial’s aspirations have shifted towards money, fame and image
Millennial’s aspirations have shifted towards money, fame and image (Getty Images/iStockphoto)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Fame seeking is nothing new, but according to a recent study, millennials are willing to go to extreme lengths to become a celebrity.

If you were to ask a millennial - someone born between the mid-80s and mid-90s - which career choice they’d prefer out of, let’s say, a doctor, lawyer or YouTube star, chances are they’re more likely to want to peddle teeth whitening on Instagram than become a cardiologist.

But, as a generation raised on reality TV and Youtube stars, is this really that surprising?

Perhaps not, but a report published by social media network Clapit did reveal some shocking statistics on what youngsters are prepared to give up in order to become a household name.

While the knowledge that more than a quarter of millennials would quit their day jobs doesn’t come as too much of a surprise (considering stars like Zoella are rumoured to pocket £50,000 a month) the fact that one out of 12 would disown their family is disturbing.

Similarly, the research also found that one out of 10 millennials would sacrifice their education for fame, while one in nine would give up marriage and the prospect of having children.

“There’s no doubt that social media is making fame more desirable than ever before for today’s generation,” Mary Jane Bulseco, co-founder of Clapit, said in the report.

“Social media platforms have democratised the talent discovery process, allowing for people of all ages and talents to share their work with the world.

No longer do celebrities solely live on stages and movie screens, but they are born in their homes and are accessible to us in ours.”

Other key findings the study revealed included that about 20 per cent of millennials would rather be a celebrity than a lawyer, and about 23 per cent would rather be famous than a doctor.

One in 14 would also be willing to break up with his/her significant other.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in