Letter: Clothes to buy

Diane F. Oliver
Saturday 02 May 1998 23:02 BST
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OF COURSE the British fashion press "let it rip" about the New York shows ("Fashion focus", Real Life, 26 April). They always do. It might be useful however to look at the sales numbers and learn that millions of women don't "nod off". They buy and buy again because American designers are more interested in wooing their customers than the fashion Establishment.

It's easier for fashion writers to write about "new ideas, experimentation with colour, shape or pattern" and that's what gets all the coverage, but wearable, flattering and affordable clothing is what the consumers want. As has been proved year after year.

It might also be interesting to ask those quoted reporters if they did any shopping while they were in New York.

Diane F Oliver

London W1

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