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Lana Del Rey teams up with Jared Leto and Courtney Love for Gucci Guilty campaign

Gucci Beauty has released a new short film for their Gucci Guilty fragrance. 

Katie O'Malley
Tuesday 15 January 2019 09:50 GMT
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Gucci Guilty: Forever guilty advert starring Lana Del Rey, Jared Leto and Courtney Love

Lana Del Rey, Jared Leto and Courtney Love have joined forces to star in a new vintage-inspired campaign for the new Gucci Forever Guilty fragrance.

In the campaign, shot by British film director Glen Luchford, Del Rey and Leto undertake menial tasks surrounded by an menagerie of animals including ostriches, tigers, owls, and snakes.

During their day running errands, the pair are seen folding laundry and dancing together in a laundromat.

At other points, Del Rey is seen wheeling Leto around a supermarket and joining him to get her nails and hair done at a salon.

The pair are later united with Love who makes a cameo as a waitress in a diner they visit during their day out.

In the caption of the promotional video, posted to the Italian luxury brand's Instagram on Monday, Del Rey and Leto’s characters are described as “individuals who live and love outside of social conformism”.

Gucci Beauty also shared a photo of Del Rey- who will release her sixth studio album, Norman F*cking Rockwell in March - on its Instagram page.

In the caption of the photo, which sees Del Rey sitting in a hair salon chair wearing a bright green Gucci jumpsuit, the 33-year-old is described as playing a "glamourous and quirky" individual in the visual for the new campaign.

Del Rey and Leto were announced as the faces of the campaign in November and attended the Met Gala together last year dressed in Gucci, styled by the brand’s creative director, Alessandro Michele.

On Monday, Michele posted a behind-the-scenes photograph of the pair on the set of the campaign on his Instagram page.

“Los Angeles,” he captioned the shot.

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