10-year-old fidget toy maker set to retire by age 15

Pixie plans to use some of her earnings from this year to buy her mother hair extensions

Saman Javed
Monday 06 December 2021 10:43 GMT
Comments
Which toys made Geoffrey's Hot Toy List

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

A 10-year-old entrepreneur from Australia – who has a toy and hair accessory empire – is set to retire by the age of 15, her mother has revealed.

In May, Pixie Curtis and her mother, PR firm director Roxy Jacenko, launched Pixie’s Fidgets – a colourful range of fidget toys which made more than $200,000 (£106,000) in its first month.

During a joint interview with Australia’s Stellar magazine this week, Jacenko said her daughter’s “entrepreneurial spirit” means she can look forward to an early retirement.

“You won’t need to worry; you can retire at 15 the way you’re going,” Jacenko told Pixie.

“What is the most exciting thing for me is the entrepreneurial spirit that she has at such a young age. I never had it, although it was drummed into me that I had to succeed,” Jacenko continued.

“When I was 14, I got a job at McDonald’s because that’s what you did back in my day. So, I guess to me the biggest thing is her drive as an entrepreneur. Yes, I’ve enabled it, but she’s still got it, which is for me the most rewarding part.”

Pixie’s Fidgets is not the only business the duo work on together. When Pixie was a baby, Jacenko launched a range of hair accessories named Pixie’s Bows.

The fidgets and hair accessories are sold on the Pixie’s Pix website, which also stocks toys, slime, socks, bead kits and other children’s goods.

According to the website, Jacenko oversees all product development, marketing and branding while Pixie is in charge of product testing.

This Christmas, Curtis – who has amassed almost 90,000 followers on Instagram – plans to spend some of her earnings on a new wardrobe for her mother.

“I’m going to get her some new clothes because she has no good clothes at all, and I also want to get her some real hair because she desperately needs hair extensions,” the youngster said.

Following a successful year, the family is also considering spending Christmas abroad.

“Today, my friend told me his family are going to Paris for Christmas and I think that’s just wonderful,” Pixie said.

“So, I told Mum I think we should go to my favourite place, which is Fiji.”

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in