Snapchat reportedly planning to buy Bitstrips for $100m
Will we soon see those comic strips arriving on Snapchat?
Snapchat is reportedly in the process of buying Bitstrips, for a price of around $100 million (£71 million).
The sale could result in an unholy millenial alliance of Snapchat's self-destructing picture and video messages, and Bitstrips' trademark personalised emojis (or 'bitmojis').
As reported by Fortune, who cited "multiple sources," the hefty $100m sum will be paid in a mixture of cash and stock.
It's not clear yet what Snapchat plans to do with Bitstrips - the obvious outcome would be an integration of the personalised bitmojis in Snapchat itself, but they could be coming up with something better.
According to Fortune, Bitstrips has raised around $11 million in funding from venture capital firms, and it's clear Snapchat sees something in the company to pay so much for it.
Bitstrips declined to comment on the matter. The Independent has contacted Snapchat for more information.
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