Instagram removing option to share posts in Stories for some users

Andrew Griffin
Wednesday 03 February 2021 18:03 GMT
Comments
(Getty Images)
Leer en Español

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Instagram is taking away a central feature of stories for some of its users.

Select people are seeing a message in their app that tells them Instagram is “testing a change to sharing to stories”.

The change means that users won’t be able to share posts from their own and others’ feeds onto their stories.

In the time since Stories became central to the Instagram app, that has become a key way of highlighting new posts on the traditional feed. Adding a post into a story means that users can click through and interact with it as normal, without hoping that the post will be selected by Instagram’s algorithm.

The company said that the feature was being rolled out after feedback from its users.

“We hear from our community that they want to see fewer feed posts in stories,” a message that shows to affected users reads.

“During this test, you won’t be able to add a feed post to your story.”

Before the test, sharing posts to stories was actively encouraged by the Instagram app. If users click to “share” a specific post, they are given the option to send it to friends or “add post to your story” – which is highlighted as the top button.

Instagram gave no detail on why users had objected to such posts, and therefore why it was being removed.

The feature does mean that posts are regularly duplicated, for better or worse, with users seeing them repeatedly in various stories, or in a story post and then on the feed.

But as such it has also been a vital way for businesses, activists and others to highlight specific posts that might otherwise be missed.

The feature is in testing for now. Instagram pushes out a variety of changes to select users – including, in the past, complete redesigns of the feed itself – many of which do not arrive with users more broadly.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in