Food: Good taste Divine chocolate
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Your support makes all the difference.As a nation of chocolate consumers, we Brits are notoriously conservative. Headed
by Cadbury's Dairy Milk, our top 10 favourite bars have changed little in the past 25 years. In that time there have been only two major entrants: Fuse and Time Out, both made by Cadbury. That a company committed to the ethical treatment of the cocoa growers should manage to break a bar into the mass market is unprecedented.
With the launch of its Fair Trade chocolate bar, Divine, Twin Trading wants to "disrupt the complacency of this conglomerates' market". Divine is marketed by the Day Chocolate Company, owned jointly by cocoa growers and Twin Trading. Kuapa Kokoo, a 30,000-strong Ghanaian cocoa growers' collective, supplies beans to the Day Chocolate Company, which manufactures and markets the bar. The growers receive a good price for their beans, and a share in the profits from the chocolate bar's sales.
As well as the farmers, consumer taste-buds are due to benefit. As Pauline Tiffen of Twin Trading says, it is "a two way treat. We give the farmers a fair deal and they give us the `best of the best' beans." Finally, a guilt-free chocolate bar is available. It may not be calorie-free, but it leaves a good taste in the mouth. Hannah Jones
Divine is available from selected branches of Tesco and independent stores, pounds 1.19
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