Tesco is opening a hot cross bun-themed café
All proceeds from the pop-up will go to the supermarket’s charity partner, the Trussell Trust
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Tesco is paying tribute to the humble hot cross bun with a week-long pop-up in its honour.
From 5 April, the supermarket will open the Tesco Hot Cross Bun Cafe in London’s Shoreditch.
Fans of the delicious pastry treat can look forward to unconventional interpretations of the classic bun, which will be available to eat for breakfast, afternoon tea and dinner.
Some of the menu items on offer include innovative creations such as Hot Cross Bangers and Smash for brunch, Hot Cross Scones for afternoon tea and Hot Cross Bun Steak Tartare for dinner.
There’ll even be a five-course fine dining menu, hot cross bun-inspired cocktails and a Hot Cross Bun Ice Cream Sandwich. Yum.
Plant-based and gluten-free options will also be on offer to ensure everyone can participate in the Easter feast.
All proceeds from the pop-up will go to the supermarket’s charity partner, the Trussell Trust, to help them provide emergency food and support to people in crisis this Easter.
Open daily from 10am until late, the cafe will serve brunch and afternoon tea in the day, before transforming into an adults-only tasting menu experience in the evening.
Kids are welcome during the day, with colour-in menus and children’s goody-bags available for each brunch booking, meaning all the family can feast on the classic seasonal treat.
Instagrammers can also find floral wall displays, a dedicated selfie-space and an Easter throne to perch on for a seasonal snap to add to the grid.
Bookings can be made via OpenTable from Friday 18 March, but a number of tables will be available each day for walk-in guests.
Hot cross bun lovers unable to make it to the pop-up in person can also enjoy the Hot Cross Bun Ice Cream Sandwich at Tesco cafes across the UK from 4-17 April.
The launch comes amidst soaring sales, with Tesco reporting that sales of the hot cross bun were up by 20 per cent in 2021, while sales of its Finest hot cross bun range grew by a third.
Alessandra Bellini, Tesco chief customer officer, said: “After two years of pared back celebrations, we wanted to do something special to bring people together this Easter – both through the Tesco Hot Cross Bun Café experience, and with this year’s products.
“The hot cross bun is very much having a moment in 2022, as reflected by our focus on quality at an affordable price along with innovation in this year’s ranges.
“We wanted to make sure that this year’s was our best, but also go one step further and create a memorable Easter experience that allows hot cross bun lovers to enjoy our extensive offering in a variety of new and unexpected ways, while celebrating with family and friends.”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments