Man shares photo of craft beer bar selling Tennent's Lager
The lager is being sold at a 'hipster bar' in Murcia for €2.50
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It may be Scotland's most popular drink, but you'd be hard-pressed to find anyone north of the border who'd describe the ubiquitous Tennent's as a craft beer.
Despite the reputation that precedes it, the Scottish staple has been found among other craft beers listed on a bar menu in Murcia Spain - and it is baffling people on Twitter.
Robbie Pye uploaded the photo proof to the social network, where he wrote: “They’re selling Tennent’s in Murcia as a craft beer in a hipster bar.”
The photo in question shows Tennent’s proudly displayed alongside a Belgian IPA, Ricote Valley, and an American IPA Murcia LAB.
A craft beer is typically considered a beer made in a traditional or non-mechanized way by a small brewery - which is the opposite of the large commercial brewing operations at Wellpark, Glasgow’s longest-running beer production site, that creates the beloved Tennent’s.
Surprisingly, Spain isn’t the only country to hype up the lager - Pye’s post prompted other people to share their Tennent’s finds, with one man reminiscing on having to shell out €9 (£8) for the beer in Milan a few years back.
Another shared their account of finding the lager on a Chicago beer menu, where it was described as tasting “rather sweet with earthy tones” and selling for almost $6.
However, it could be that Tennent’s next-level marketing skills may have something to do with the international popularity of the Scottish beverage.
Although the beer is rated at just 3.19 out of five on beer-rating website Beer Advocate, the marketing team knows how to keep their customers amused.
In one notable Twitter exchange, a customer looking for a “low-calorie Tennent’s lager or a Tennent’s lite” was informed that they do, in fact, sell a version.
“We do, mate - it’s called a half-pint,” the brand wrote back.
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