The top 10 most satisfying food sounds have been revealed
The snapping of a chocolate bar, the sizzle of bacon in a pan, and the rustling of a crisp packet – these are the UK’s favourite noises when it comes to food
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Your support makes all the difference.A study of 2,000 adults revealed slicing of a crusty loaf of bread was favoured by 26 per cent.
While nine per cent enjoy the hiss veggies make when first falling into a hot wok.
The first bite into a crisp apple was loved by 16 per cent and 13 per cent enjoy the noise of popping popcorn – with 47 per cent claiming certain food sounds make them instantly feel hungry.
Commissioned by Cadbury Brunch Bar, the study also found 63 per cent claim that sound helps to enhance the enjoyment of their food.
The brand has teamed up Josie Gibson, to elevate snack time with some tasty ASMR content - featuring a symphony of sound, texture, and flavour.
Talking about the ‘But Actually Tasty’ video, the TV presenter said: “I am a snack lover, there’s no doubt about that and it seems that the rest of the nation is too.
“Before this research, I never realised the power sound has on your overall snacking experience.
“ASMR videos have this special ability to turn the most mundane of things into pleasurable experiences.
“I hope through the video I can help my fellow snack lovers make more out of snack time.”
Exactly two thirds (63 per cent) believe sound enhances the overall enjoyment of food with sizzling (50 per cent) cited as the nation’s favourite food sound effect.
This was followed by crunching (31 per cent), bubbling (20 per cent) and fizzing (16 per cent).
The research found snacking is enjoyed by 87 per cent of Brits with a quarter admitting they do this habit up to four times a day.
When it comes to AMSR food content, 44 per cent said this makes them more passionate and excited about snack time.
With 66 per cent claiming it inspires them to try new foods and flavour combinations and 78 per cent believe it makes the overall eating experience more enjoyable.
It was also revealed by the OnePoll study that favourite food sounds make 37 per cent feel happy and 18 per cent get excited – while 36 per cent feel a sense of comfort from them.
When not being used to explore new flavours, four in 10 said ASMR videos help them to relax and unwind after a long day (41 per cent) and 27 per cent said it helps them to sleep.
Ella Jonas, for Cadbury Brunch Bar, at Mondelēz International, said: “Sound is such a key part of the tasting experience that many of us often forget.
“With our research confirming just how much Brits love the sounds of food, we had to create the ultimate experience to enhance their snack time and elevate the flavours of what some would call simple ingredients.”
UK’s top 10 satisfying food sounds:
- The sizzle of bacon in a pan (33 per cent)
- Slicing of a crusty loaf of a bread (26 per cent)
- Steak sizzling in the pan (25 per cent)
- Butter being spread on toast (17 per cent)
- The snapping of a chocolate bar (16 per cent)
- Chips frying (16 per cent)
- The first bite into a crisp apple (16 per cent)
- Popping popcorn (13 per cent)
- Rustling of a snack or crisp packet (10 per cent)
- Stir-frying vegetables (9 per cent)
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