Really ‘tastes [looks and feels] like chicken’

(Joe Gough)

Of course it's not. Food scientists at the University of Missouri led by Fu-Hung Hsieh, a biological-engineering professor, have cooked up a new recipe of soy powder, flour and oil to produce a vegan meat product that is as ‘delicate' as chicken.

According to the American magazine TIME to be published on June 14, the new mock chicken is "...not too soft, not too hard, but with that ineffable chew of real flesh. When you pull apart the Missouri invention, it disjoins the way chicken does, with a few random strands of "meat" hanging loosely."

Vegans, vegetarians, flexitarians, greenies and the United Nations Environment Programme (UNEP) that announced the world should become vegan on June 2, can rejoice about a new meat-free product that will trick chicken lovers.

However its carbon footprint has not been computed yet and it can take "a while before it hits market shelves, as the university first needs to sell the technology to a food company."

Watch the TIME clip: "Fake Chicken: Turning Powder Into Poultry": http://www.time.com/time/video/player/0,32068,89629092001_1993980,00.html