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Ben & Jerry's are launching an ice cream burrito and salted caramel brownie beer

Take my money already

Christopher Hooton
Friday 17 April 2015 12:10 BST
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(Ben & Jerrys)

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Ben & Jerry's are uniting the two greatest comfort foods in a new product called the Brr-ito –a waffle cone tortilla filled with ice cream fudge drizzle and cookie crumbs.

Released on 20 April in Ben & Jerry's shops, the Brr-ito can hold two scoops of your favourite flavour, with suggested pairings including Hazed & Confused & New York Super Fudge Chunk (below) and Coffee Coffee BuzzBuzzBuzz & Chocolate Therapy.

The company said it was designed as the 'ultimate answer' to the munchies.

A Ben & Jerry's beer is also on the way, with a collaboration with brewer New Belgium leading to the creation of a 'Salted Caramel Brownie Ale' that will be released in the autumn. It's a punchy 6.3% ABV and profits will be going toward climate change charity Protect Our Winters.

The move has been criticised by utter spoilsports however, who are concerned that the company is marketing alcohol to children.

@christophhooton

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