Michelin Guide 2019: Avocado celebrated in new collaboration with iconic book
Over 140 million kilos of avocados are expected to be sold in the UK and Ireland in 2018
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Your support makes all the difference.Last night, the Michelin Guide revealed the restaurants in the UK which have been awarded prestigious Michelin stars for 2019.
Taking place at the BFI IMAX cinema in London, the live event saw guests enjoying a cocktail reception as the awards were announced.
And this year the ceremony was a particularly millennial-friendly affair, as the organisers revealed they were teaming up with the humble avocado, which was a theme throughout the evening.
The iconic Michelin Guide is collaborating with the World Avocado Organisation (WAO) to celebrate the brunch staple in all its glory, which is the first time the guide has worked with a fruit.
With the help of the world’s top chefs, the Michelin Guide hopes to encourage people to think past smashed avocado on toast - guests at the event dined on white miso tofu filled with avocado mousse, topped with caviar and a warm roast chicken broth; and avocado macarons, filled with white chocolate and avocado ganache and raspberry.
As well as the theme of the awards ceremony, the collaboration between the WAO and Michelin involves the creation of a map, showcasing 33 Michelin-starred restaurants which champion the fruit.
The hope is that the map will highlight some of the eclectic avocado dishes available at restaurants across the UK, including The Greenhouse and Jamavar.
Last night’s event also showcased the first avocado beer made in Europe by the WAO.
The news of the collaboration has been widely well received, with some people praising the guide, which was established in 1900, for not being snobby and choosing a fancier food.
And Brits can’t get enough of the fruit - over 140 million kilos of avocados are expected to be sold in the UK and Ireland in 2018.
In London, there’s even a restaurant dedicated to all things avocado, avobar in Covent Garden, which sells everything from burgers with avocado halves for buns to eggs benedict with avocado hollandaise.
It goes through an impressive 300 avocados a day. That’s a lot of brunch.
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