Cadbury cuts price of Freddo bars to 25p
Three other products are about to get cheaper too
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Your support makes all the difference.Cabdury has announced that the price of Freddo bars is dropping to 25p as of today.
The decision to reduce the cost of one of the nation’s favourite treats from 30p comes amid outrage that the chocolate frog’s value exceeded inflation.
Soaring from just 10p to 30p in 18 years, research by website MoneySuperMarket revealed that the chocolate bar had risen in price by 200 per cent since 2000, compared to wages which have gone up by just 24 per cent.
“We’re pleased to announce that Freddo will become available for 25p once again from March onwards, across price marked packs in independent retailers,” a spokesperson told The Independent.
“This marks the start of a ribbeting year for your favourite frog in 2018, as we launch an exciting promotion with Merlin as well as lots more froggy fun to come later in the year.”
The chocolate maker insists that the 16 per cent price drop has not affected the product's ingredients or size and remains at 18g per bar.
And in more good news, Cadbury has also revealed that the price reduction is being rolled out across other products including 23.5g Chomp bars, 25.5g Fudge bars and 14.4g Buttons packets which fall to 25p each.
The only catch is that the new cheaper bars are only available at independent retailers such as corner shops.
While the confectionery industry has a history of “shrinkflation” - where prices remain the same as portion sizes get smaller - last year proved particularly hard-hitting for sweet-toothed shoppers.
Mondelez International, the company which bought Cadbury in 2010, came under fire in 2017 after the space between the distinctive triangles of a Toblerone was increased.
A move it said was made as a result of rising commodity costs combined with the slump in the value of the pound since the UK voted to leave the EU.
Similarly, research from The Grocer - a British magazine devoted to grocery sales - found that some of the nation’s favourite festive treats had experienced price hikes.
It revealed that one of the worst hit was the Terry’s Chocolate Orange, which is now a shocking 36.2 per cent more expensive than in 2016.
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