Anthony Rose: 'UK wine drinkers have never had it so good'

 

Anthony Rose
Saturday 01 March 2014 01:00 GMT
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In the unparalleled choice of wines available to us, we wine drinkers in the UK have never had it so good. First there were the classics, then came the New World, and Europe fought back with a step-change in quality from its outlying Mediterranean regions. Now there's a new New World of wine lapping at our shores.

We're starting to see an influx of wines made in countries not previously associated with wine, among them Brazil, Uruguay, Turkey, China and Japan.

Not forgetting that the 128 wineries that make up an industry once laughed at produce an average three million bottles; the UK wine industry, that is.

We're lucky and we're not. Duty on wine in the UK is the third highest of the EU's 27 countries and growing all the time. It's all to do with the duty escalator. This is the annual increase on wines and spirits at 2 per cent above inflation that the Government has imposed for the past five years.

The result of the 50 per cent increase in tax on wine and 44 per cent on spirits is not purely an increase in prices. According to the campaign calling on the Government to end the 'supertax' (calltimeonduty.com), the tax hikes are crippling a wine and spirits industry which directly or indirectly supports 475,000 jobs here.

Faced with the problem of binge drinking, the Government is making noises about barring shops from selling booze at below cost price from 6 April. The floor price is £2.41 on a bottle of wine, but this is just the duty and the VAT element. It's a laughable piece of sticking-plaster and a price that bears no relation to the real cost price of a bottle of wine.

Not surprisingly, it's a move that's been derided equally by the wine trade and anti-alcohol campaigners still smarting from the Government's shelving of plans to set a minimum unit price for alcohol and to ban multi-buy offers (the latter is in force in Scotland).

Gavin Quinney, who owns the excellent Château Bauduc in Bordeaux and sells a lot of his wine to the UK, has prepared some eye-opening graphics showing what you get for your money with a bottle of wine in the UK. So, on a bottle of wine costing just over £5, for instance, after duty, VAT, transport and retailer costs and margin, the value of the wine in the bottle is 83 pence.

Double the price of the wine, and after the same deductions, the value of the wine in the bottle is £3.33. Put another way, pay around a fiver and 16 per cent of what you get is wine; pay a tenner and wine is 31 per cent of what's in the bottle. A no-brainer, in other words.

Visit anthonyrosewine.com to see the graphics.

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