Selfridges invents coffee spread containing espresso shots

Espresso spread has been unveiled to mark UK Coffee Week 

Kashmira Gander
Wednesday 05 April 2017 14:08 BST
Comments
(Selfridges )

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

First came Nutella, then came speculoos biscuit spread. Now coffee spread is here to confuse and delight your palate in the morning.

Upmarket department store Selfridges claims it has invented the world’s first coffee spread, which contains a shot of espresso per 9g.

The spread is being stocked in Selfridges to mark UK Coffee Week
The spread is being stocked in Selfridges to mark UK Coffee Week

The world-famous store, on London’s Oxford Street, rolled out Coffee Spread on 4 April, to coincide with UK Coffee Week which runs from 10 to 16 of April.

The spread, developed by the brand Flat Brew, contains a mix of Arabica coffee beans, cocoa butter, sugar and cream which gives it a thick, black apperance. It's not surprising, then, that a 20g serving contains 91 calories, according to The Evening Standard.

"The texture of the spread smooth and similar to peanut butter, and although the alarmingly dark colour takes some getting used to, the taste is deliciously sweet - more like a coffee-infused Nutella than a bitter espresso shot," according to an Evening Standard writer who tried the paste.

According to Flat Brew, their coffee spread took one year to develop. Those who want to give it a try must fork out £5.99 for a 285g jar.

Like Nutella, Selfridge's say that the spread can be slathered on toast as well as croissants or spooned directly out of the jar.

The product has hit shelves months after Japanese firm Megmilk created Snow Brand Coffee spread to mark the 55th anniversary of the country’s popular coffee brand.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in