‘Charcoal activated vegan croissant’ sparks debate on Twitter

The charcoal supposedly ‘helps to detoxify any poisons or toxins in your body’

Amy Charlotte Kean (Twitter)

The charcoal trend has been around for quite some time, with many people turning to the ingredient to cleanse their skin with detoxifying face masks and to supposedly leave them with superbly whitened teeth.

However, a certain charcoal activated vegan croissant has been dividing opinion on Twitter, with one describing the culinary creation as “madness”.

Earlier today, author Amy Charlotte Kean shared a photo of her discovery on Twitter, writing: “I feel like this might be a bit much, even for East London”.

In the picture, the croissant is accompanied by a label which states: “Tastes better than it looks!”

More than 100 people have commented underneath Kean’s initial tweet, with many expressing their disbelief over the modernised pastry.

“This madness has to stop now,” one person wrote, with another commenting: “I don’t get that ‘It tastes better than it looks!’ note. Guys, it looks like that because you put effing charcoal in it.

"That’s your fault.”

On the website for Coco di Mama, the Italian food and coffee establishment that sells the croissant, it states that the croissant is made without butter, as it's made using sunflower margarine, soy and barley flour, activated charcoal/carbon, sugar and lemon flavouring.

“The charcoal in the croissant helps to detoxify any poisons or toxins in your body, for example, alcohol,” the website states.

While some may find the croissant’s appearance slightly off-putting, others have revealed that they find the taste quite pleasant.

“It was surprisingly nice,” one person wrote on Instagram. “Although I’ve now worked out the way they make a vegan croissant taste good is to lace it with sugar… #peakhipster”.

A number of people have posted photos on Instagram of charcoal croissants that they’ve tried in Bangkok.

“Charcoal croissant from a bakery in Bangkok. Just tastes like a normal but delicious croissant,” one person wrote.