Birds Eye launches vegan sausage roll
‘We’ve ensured that our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry,’ says the brand
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Hot on the heels of Greggs, Birds Eye has created its very own iteration of the vegan sausage roll.
The popular frozen food brand timed the launch to coincide with National Sausage Roll Day (yes, it’s a thing) on 5 June.
Designed to mimic Birds Eye’s traditional frozen sausage roll, the meat-free version features seasoned pea protein wrapped in puff pastry.
“We know that sausage rolls are one of the nation’s favourites snacks, so we wanted to create a meat-free version that perfectly replicates the taste and texture of high-street outlets, but with the convenience of being able to cook at home straight from the freezer,” said Anne-Marie Gayer, the company’s senior brand manager.
“As the pastry is only cooked once, it results in a lighter and flakier pastry compared to just warming through a chilled sausage roll.
“We’ve also ensured that our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry.”
Introduced as part of Birds Eye’s Green Cuisine range of plant-based products, the vegan sausage rolls will usually retail for £2.50 for a pack of four, and are available from Sainsbury’s and Tesco.
However, they’re currently on special offer at Sainsbury’s, selling for just £1.50 a pack.
The humble vegan sausage roll has proved a huge success for Greggs, which announced bumper profits after its release in 2019.
The high street bakery chain saw a 58 per cent rise in first-half profit in the six months to 29 June last year, marking the company's best ever sales growth.
In the wake of the sausage roll’s stellar performance, the brand also introduced a vegan steak bake, made with Quorn, in January 2020.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments