Zendaya to debut first collaboration with Tommy Hilfiger at Paris Fashion Week
The actor was announced as a global ambassador for the brand in October 2018
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Zendaya is set to debut her first collaboration with American clothing company Tommy Hilfiger during Paris Fashion Week 2019 on 2 March.
The actor, who launched her first clothing line in 2013, was announced as a global ambassador for Tommy Hilfiger in October 2018.
Since then, she and the designer have been working together on the Tommy x Zendaya capsule collection.
The Paris show will combine the brand’s “Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements,” according to Women’s Wear Daily.
All of the products featured in the show will be available for consumers in more than 70 countries around the world to purchase immediately after the catwalk.
Tommy Hilfiger has released a series of videos on social media teasing its upcoming show, in which a woman in casual clothing traipses around the French capital with an instant camera.
Hilfiger expressed his admiration for Zendaya’s work ethic when the news of their partnership was announced last year.
“Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself,” he said.
“Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”
Zendaya spoke about the positive impact fashion can have when discussing their collaboration.
“Fashion is more than just wearing cool clothes,” the Spider-Man: Homecoming actor said.
“It’s a way to celebrate self-expression and individuality, which is extremely empowering.”
Tommy Hilfiger has been making waves in the fashion industry for quite some time, having recently launched a range of “smart clothing“ that can track your movements.
The items of clothing in the range are all fitted with a Bluetooth chip, which is connected to an app.
Customers are then presented with rewards such as concert tickets and discounts depending on how often they wear the clothes.
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