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Why Missoma is taking the jewellery scene by storm
With playful designs and a free engraving option, discover the brand’s eclectic range for yourself
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Your support makes all the difference.You could say Missoma was born the minute Marisa Hordern’s mother, Michele, gave her daughter her first crystal at five years old.
Having spent all her pocket money on gemstones, Marisa’s love developed into something far more than just a childhood collection or hobby. Encouraged by her mum and assisted by her sister, Sophie, she started spending hours around her kitchen table making jewellery. Indeed, Missoma is a combination of the trio's names: MIchele, SOphie and MArisa.
Fast forward and Marisa now resides at the head of the brand as founder and creative director. With a dedicated team of more than 30, she heads up a brand that has experienced rapid growth over the past 12 months.
With increased investment into its online shop, the brand model has changed from a largely wholesale business to an online retailer, including large investment into technology to not only support but innovate, too.
Missoma’s latest collection GEO is an example of how Marisa constantly strives for fresh, unfamiliar and imaginative ways to be playful with designs. With Marisa’s keen interest in how tech meets fashion, she hand-selected some of her favourite gemstones and had each 3D scanned in London. These were then scaled down echoing the organic forms while allowing them to be manipulated, cast and formed into a curious and playful collection combining natural pieces from the earth with the world’s ever-evolving technology.
The brand’s long-standing collaboration with Lucy Williams was born when she and Marisa met through a mutual friend and formed a great friendship. Three years down the line, and with three collections under their belt, the collaboration is still going strong. It sees the coming together of Lucy’s much sought-after style and Missoma’s distinctive design and finish – a beautiful harmony of concept, creation and curation.
The Lucy Williams x Missoma collaboration has proved so successful because she is the perfect ambassador for the brand. This is seen through her style, down-to-earth nature and love of travel – something mirrored in Missoma’s own customer base. The Missoma girl is cool, eclectic, cultured, and engaged in current affairs, while also likely to be spotted at Coachella. She also has a love of travel but works hard, too.
With a growing team and audience, the brand is keen to nurture positive conversations within and around the Missoma world. Internally it is cultivating a Missoma Mindfulness programme of yoga, meditation and reiki to support the team through the busy festive season.
There are many exciting plans in the pipeline for Missoma, from new tech, to creative collaborations and a focus on corporate social responsibility. It all makes Missoma the one to watch.
Looking for a great gift this Christmas? Missoma’s got you covered with its extensive gift guide catering for a range of budgets. And, if you’re looking to go that extra mile this year, make it extra special with Missoma’s free engraving service. You can even have all your presents gift-wrapped for just £5 and, if you spend £150 or more, subject to availability, you’ll receive a free pair of Shooting Star studs*. Shop now at missoma.com
*Terms & Conditions: By participating in this promotion, you agree to these Terms & Conditions. To be eligible for this promotion simply make a purchase of more than £150 or $190 at www.missoma.com, exclusive of gift wrap and delivery charge. Subject to availability. Should stocks of the free gift run out, no alternative replacement or cash value will be offered instead, though you may return the gift purchased in accordance with our standard returns policy. The gift with purchase will be delivered with your online order. Only one gift is permitted for each customer for the duration of the promotion. Missoma reserves the right to cancel or deny any individual’s participation in this promotion. If you decide to return items from your order such that the total value of items kept is below £150 or $190, you must return the gift with purchase unused and in its original packaging. If the gift is not returned, or if they it is returned used, and not in its original packaging, then the value of £55/$72 will be deducted from any refund due for the returned purchase. This promotion is non-transferable, non-refundable and non-negotiable. Customers cannot choose what free gift they will receive. The earrings are not for resale and cannot be exchanged for any other item. There is no cash alternative available. This promotion is only available on the gold version of the Shooting Star studs. The promotional item will not be gift wrapped, even if an order has gift wrap applied to other items. This offer cannot be applied retrospectively to previous orders. This promotion is only available at missoma.com and is not valid in any Missoma stockists