British Vogue editor Alexandra Shulman tweets sideswipe at US colleagues over controversial blogger attack

The Vogue blogger beef continues as Alexandra insists the blame sits firmly on the other side of the pond, writes Sarah Young

Sarah Jones
Monday 03 October 2016 14:49 BST
Comments
Fashion blogger Susie Bubble sits front row at Milan Fashion Week for Gucci SS17 with fellow blogger Bryan Boy and actress Tina Leung
Fashion blogger Susie Bubble sits front row at Milan Fashion Week for Gucci SS17 with fellow blogger Bryan Boy and actress Tina Leung (Getty Images for Alberta Ferrett)

Your support helps us to tell the story

This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.

The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.

Help us keep bring these critical stories to light. Your support makes all the difference.

The editor of British Vogue has moved to distance herself from an ongoing row about fashion bloggers.

Alexandra Shulman has blamed US Vogue for the uproar, tweeting: "Can I just be CLEAR. The current Bloggersgate furore is via American Vogue not @BritishVogue".

The backlash comes after the editors of Vogue.com hit out at a new generation of style commentators in their Milan fashion week roundup labelling them as ‘pathetic’ and ‘looking ridiculous’.

Sally Singer, Vogue Creative Digital Director, instigated the whole thing with a line saying: “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style.”

The British Vogue editor spoke out against the blogger backlash via Twitter earlier today
The British Vogue editor spoke out against the blogger backlash via Twitter earlier today

It’s undoubtedly true that street style has become more about being seen in the most arresting pieces rather than a genuine capacity for style - but while these editors may have ruled the fashion world and the front row for generations, bloggers are giving them a run for their money.

British Vogue is known for its provision of burgeoning talent, including the fostering of OG blogger Susie Bubble, who has since become a regular contributor and commentator for the coveted style bible.

As a result, it seems only apt that Alexandra should seek to break away from any association with the US editor’s blogger blashing.

Even if Sally Singer and her colleagues don’t consider this fresh crop of fashion-forward talent as stylish, there is a huge portion of the sartorial community that does.

They might not have the name of a legendary glossy behind them or the backing of well-heeled high-end brands, but what they do have is that unwavering grit us Brits so well admire.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in