Coach launches collaboration with Selena Gomez
‘It was about creating something that felt personal to her’
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Your support makes all the difference.Hot off the release of her songs “Fetish” and “Bad Liar”, Selena Gomez has been busy with another project – her first ever accessories collection with Americana brand Coach.
When the singer and actress was announced as the face of Coach last year, it seemed like a match made in heaven and the sepia-toned campaign that followed did nothing but exacerbate our curiosity.
Lucky then that the wait is finally over. Well, almost.
The collaboration, which is set to hit stores in September channels Gomez’s youth and easy-going playfulness with a selection of small leather goods and accessories, but it’s the eponymous Selena Grace handbag that’s really caught our attention.
A double-handled carryall, the bag reflects Gomez’s effortless, all-American style with gold hardware and a selection of exclusive colourways up for grabs – choose from Selena Black Cherry, Selena White and eye-catching Selena Red.
“I’m very excited for everyone to finally see the design Stuart [Vevers] and I worked on together,” says Gomez.
“I can’t wait to carry it – it’s totally versatile, perfect to wear day-to-night and it goes with everything.”
When the popstar embarks on a project – be it an album, a music video or an accessory line – she makes it personal and, that’s exactly what creative director, Stuart Vevers, was hoping for.
For him, this collection with Gomez was all about creating something personal, and that reflected the type of women Coach design for – authentic and honest.
“It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” says Vevers.
“When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.”
As such, Gomez made a special effort to include embroidered messages hidden in the bags’ hang tags and limited edition key rings that read, “To be you is to be strong.” While the Selena Grace bag is further customised with “Love yourself first” in her handwriting – a phrase inspired by one of her tattoos and embossed onto the base.
The Selena Gomez x Coach collection will be available to pre-order on 14 August and in stores globally from 1 September.
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