Prada to ban fur from all new products and designs
The Italian fashion house will no longer use fur in its women's collections as of February 2020
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Prada has announced it will be ditching fur from its women’s collections as of February 2020 after years of being urged to do so by animal rights activists.
The luxury Italian fashion house made the announcement on Wednesday afternoon, with Miuccia Prada confirming that The Prada Group, which also owns Miu Miu and Church’s, is “committed to innovation and social responsibility.”
“Our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement,” the 70-year-old designer explained in a statement.
“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
Prada previously made clothes using fur from mink, fox and rabbit.
The move has been praised by the Fur Free Alliance, with chairman Joh Vinding stating that the group “joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals”.
PJ Smith, director of fashion policy at the Humane Society of the United States, added: “With Prada’s fur-free announcement, one of the biggest names in fashion just became a leader in animal welfare and innovation for generations to come.”
As part of the #PradaGroup, #Prada has announced, in collaboration with the @FurFreeAlliance, that it will no longer use animal fur in its designs or new products, starting with #PradaSS20 Women’s collections. #PradaGroupFurFree#FurFreeRetailer#FutureofFashion#FurFree pic.twitter.com/Np6HCL0w2d
— PRADA (@Prada) May 22, 2019
Other luxury fashion brands that have banned fur in recent years include Burberry, Versace, Gucci, Chanel and Coach.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments