& Other Stories announces House of Hackney collaboration

Zebra prints, baroque florals and exotic palm leaves? It must be House of Hackney. And its latest fashion collection with & Other Stories is a print lover’s dream

Sarah Jones
Sunday 25 March 2018 13:06 BST
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The Damas dress, £69, is the first item to be revealed, with the rest of the collaboration due at the end of May
The Damas dress, £69, is the first item to be revealed, with the rest of the collaboration due at the end of May (Photography by & Other Stories/House of Hackney)

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& Other Stories has announced that it will be launching a collaboration with luxury British interiors and lifestyle brand House of Hackney.

In the past, the high street store has joined forces with the likes of Rodarte, Toms and Sonic Youth musician Kim Gordon, but this latest venture promises to be a print lover’s dream.

“House of Hackney transcends trends and plays in a quirky world of its own,” says Anna Nyren, head of co-labs at & Other Stories.

“We had a lot of fun co-creating a collection that invites women to play more and mix and match fearlessly without any restrictions.”

For those unfamiliar with the print mecca, House of Hackey was launched in 2011 by founders Frieda Gormley and Javvy M Royle after they spotted a gap in the market for traditional homeware with an eclectic twist.

House of Hackney is known for creating traditional homeware with an eclectic twist
House of Hackney is known for creating traditional homeware with an eclectic twist

And, while the brand has experimented with clothing before – it launched a collaboration with Opening Ceremony in 2012 – this latest collection looks set to be its most extravagant yet with everything from ready-to-wear, accessories and shoes that will “encourage a style filled with playfulness and extravagance”.

Photographed in the House of Hackney founders’ home, the first reveal of the collection offers a small glimpse into what we can expect with sketches and fabric swatches of zebra print, baroque florals and exotic palm leaves.

Founders Frieda Gormley and Javvy M Royle shot the new collection in their Hackney home
Founders Frieda Gormley and Javvy M Royle shot the new collection in their Hackney home

For now, the duo has revealed the Damas dress, priced at £69, which features a dramatic lilac floral print, but we will have to wait until the end of May before being able to shop the entire collection online and in selected stores.

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