Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Weekly fashion indicators: McQueen, Kim Kardashian, chain necklaces

Relax News
Tuesday 02 February 2010 01:00 GMT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

On February 2, there is much more movement regarding the popularity of fashion brands than that of celebrities.

While British designer Alexander McQueen continues to inspire Polyvore users with his outlandish creations, there are five new brands that entered the top ten this week: Halston might have got a boost from the confirmation that Sex and the City's Sarah Jessica Parker will be consulting in the future and Givenchy's polarizing haute couture collection provided rich possibilities for the site's moodboards. Acne gained four spots, potentially through its announcement of a furniture line.

Kim Kardashian rocketed to the number one spot in celebrities as a new entry this week, probably due to the launch of her fragrance, which inspired ad-like creations on Polyvore. The rest of the list remained rather stable, with last week's top star Amy Adams, and models Jessica Stam, Natalia Vodianova, and Anja Rubik still ranking high. Gossip Girl's Taylor Momsen topped usual favorite Blake Lively this week, but Leighton Meester remains the most popular of the cast.

In trends, all things studded and vintage were high in demand, and Net-à-Porter gained popularity in websites, most probably due to its shopping trip giveaway.

Top Brands
1. Alexander McQueen (=)
2. Miu Miu (+2)
3. 3.1 Phillip Lim (+5)
4. Lanvin (+2)
5. Acne (+4)
6. Givenchy (new)
7. Elizabeth and James (new)
8. Fendi (new)
9. Halston (new)
10. Anya Hindmarch (new)

Top Sites
1. lagarconne.com (=)
2. journelle.com (=)
3. net-a-porter.com (+1)
4. kirnazabete.com (+2)
5. heavenlytreasures.com (new)
6. shopzoeonline.com (+1)
7. jewelry.hsn.com (new)
8. aspinaloflondon.com (-5)
9. newyorkestatejewelry.com (new)
10. karenmillen.com (new)

Top Celebrities
1. Kim Kardashian (new)
2. Amy Adams (-1)
3. Audrey Hepburn (-1)
4. Jessica Stam (-1)
5. Anja Rubik (+1)
6. Natalia Vodianova (-2)
7. Mary-Kate and Ashley Olsen (+1)
8. Leighton Meester (-3)
9. Kristen Stewart (=)
10. Taylor Momsen (new)

Top Trends (all new)
1. chain necklaces
2. vintage inspired
3. printed scarves
4. studded gladiator sandals
5. long cardigans
6. wayfarer sunglasses
7. vintage jewelry
8. ruffle blouses
9. studded handbags
10. strapless dresses

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month.

http://www.polyvore.com

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in