Remember Rimmel announcing more diverse spokesmodels?
Your support helps us to tell the story
In my reporting on women's reproductive rights, I've witnessed the critical role that independent journalism plays in protecting freedoms and informing the public.
Your support allows us to keep these vital issues in the spotlight. Without your help, we wouldn't be able to fight for truth and justice.
Every contribution ensures that we can continue to report on the stories that impact lives
Kelly Rissman
US News Reporter
Well, here they are: actress Zooey Deschanel, singer Solange Knowles and model Alejandra Ramos Munoz have joined the recently announced Coco Rocha and Georgia May Jagger as spokesmodels for Rimmel London.
"Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand's visibility and strengthening Coty's global color platform," stated Bernd Beetz, CEO of Coty, which owns Rimmel.
The brand previously announced that it wished to recruit more ethnically diverse models in order to widen their reach in new markets including Asia and Latin America.
Diverse ethnicity and diverse body shape are big trends in beauty and fashion right now: French Vogue just put Rose Cordero on its March cover, the first black model since 2002, and V Magazine garnered a lot of publicity with its Size Issue, featuring plus-size models including Crystal Renn.
Mostly, however, attempts to diversify the industries look half-hearted to those outside fashion, and sometimes even to those on the inside: Love magazine calling the bodies of the eight cover models "diverse" in its editorial bordered on ridiculous, and the curvier Victoria's Secret models walking the current high-fashion shows from Prada to Giles - treated like a revolution in fashion circles - are still a US size 2.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments