Remember Rimmel announcing more diverse spokesmodels?
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Well, here they are: actress Zooey Deschanel, singer Solange Knowles and model Alejandra Ramos Munoz have joined the recently announced Coco Rocha and Georgia May Jagger as spokesmodels for Rimmel London.
"Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand's visibility and strengthening Coty's global color platform," stated Bernd Beetz, CEO of Coty, which owns Rimmel.
The brand previously announced that it wished to recruit more ethnically diverse models in order to widen their reach in new markets including Asia and Latin America.
Diverse ethnicity and diverse body shape are big trends in beauty and fashion right now: French Vogue just put Rose Cordero on its March cover, the first black model since 2002, and V Magazine garnered a lot of publicity with its Size Issue, featuring plus-size models including Crystal Renn.
Mostly, however, attempts to diversify the industries look half-hearted to those outside fashion, and sometimes even to those on the inside: Love magazine calling the bodies of the eight cover models "diverse" in its editorial bordered on ridiculous, and the curvier Victoria's Secret models walking the current high-fashion shows from Prada to Giles - treated like a revolution in fashion circles - are still a US size 2.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments