Luxury brand gives away $2,000 of lingerie to celebrate new website

(2009 La Perla. All Rights Reserved.)

In order to promote the opening of its new internet store, Italian lingerie label La Perla is offering discounts and giveaways as well as free shipping through October 31.

As a special treat, visitors can enter their details in the hopes of winning a $2,000 shopping spree on the new site as well as benefit from a 10 percent discount and free shipping through the end of the month.

The new web boutique, laperla.com, unites three previously separate sites: the brand's store Glam On Web, its outlet version Glam Outlet, and La Perla's corporate webpage. Previously, its sites attracted 500,000 unique visitors per month but La Perla says it hopes to up that figure with the new portal.

Laperla.com showcases all of the label's collections, including the just recently launched Black Label winter range, with various filtering options and points to various sales and promotions.

In addition, customers can browse the brand's history, a press review and backstage reports.

The new site is available in five languages, and the competition and discounts are available to all international customers.

Site: www.laperla.com