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Kate Middleton sends sales of yellow dresses soaring following the birth of her daughter
The Duchess of Cambridge's appearance at the Lindo Wing in a Jenny Packham dress has inspired shoppers to invest in yellow clothes.
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Kelly Rissman
US News Reporter
Kate Middleton's immaculate appearance following the birth of her daughter outside the Lindo Wing at the weekend has not just been a hot topic of conversation, but also an inspiration for shopping.
The Duchess of Cambridge opted to wear a yellow buttercup Jenny Packham dress to present her new daughter Princess Charlotte Elizabeth Diana to the world, teamed with a pair of her signature nude heels.
The result has been a 58% increase in sales of yellow dresses, reported by online shopping auction site Ebay.co.uk. And a staggering 94% rise in the sale of nude shoes.
The 'Kate effect' has been much documented, with almost anything the Duchess wears enjoying an instant sell-out and spawning a huge array of copy-cat items.
Newsweek reported in 2012 that the 'Kate effect' was estimated to be worth £1 billion to the British fashion industry.
![Prince William and Kate the Duchess of Cambridge hold the Prince of Cambridge outside the Lindo Wing of St. Mary's Hospital, where the Duchess gave birth on Monday](https://static.independent.co.uk/s3fs-public/thumbnails/image/2013/07/24/10/royal-baby-1.jpg)
The Duchess' dress choice following the birth of Prince George had a similar effect on shoppers with her blue polka dot Jenny Packham gown spurring sales of similar dresses across the high street.
![Prince William, Duke of Cambridge with his son, Prince George at the Lindo Wing](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/05/02/16/web-Princegeorge1.jpg)
But the Duchess isn't the only fashion icon in her family, Prince George's appearance outside the hospital in a blue outfit has led to a 128% increase in the sales of blue cardigans.
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