Givenchy campaign ad revealed starring rival designer Donatella Versace

The Italian designer is the face of the new autumn/winter campaign

The fashion world - especially the luxury market is a competitive place so it's not very often you see collaboration between two major players - let alone one designer fronting another's ad campaign.

The surprise announcement was made back in April that Donatella Versace would star in the autumn/winter campaign for Givenchy by Riccardo Tisci.

Earlier this year the news was announced on Tisci's Instagram account but the full campaign has not been revealed until today.

The new ad, shot by Mert Alas and Marcus Piggott and styled by Carine Roitfeld shows Donatella with arms crossed staring down the camera decked out in a look from Tisci's new autumn collection.

Donatella, who heads up the Italian luxury brand Versace explained the decision to pose for the rival fashion house:

“I believe in breaking rules. Riccardo Tisci is extremely talented and above all my dear friend. We are family. I want to get rid of the old system, work together, support each other and make fashion a true global community.” She commented.

Tisci, who has been at the helm of Givenchy since 2005 explained his choice of muse:

“I approached my friend Donatella because she represents what a Fashion Icon is to me. We thought it was time to break boundaries and give a strong message about how to think Fashion.”